Brown is the New Green

Water-wise landscaping in the North Bay.

Brown Joe Paternoster May2015Several years ago, driving by a brown, dried-up lawn in a residential neighborhood’s sea of green would have produced raised eyebrows and an air of indignation at the audacity of “bringing down the neighborhood.” Now, with California entering its fourth year of drought, that same resentful attitude is reserved for the lush green lawns with sprinklers spewing water (that tends to gush down sidewalks and streets). In many areas, the traditional sea of green has been replaced by a rainbow of native plants, artistically clustered together amid innovative walkways and hardscapes. While brown isn’t really the new green (nobody wants to look at a dead lawn), the once-ubiquitous green lawn has nevertheless been replaced by water efficient, climate appropriate, and native species landscaping as the go-to choice by landscapers homeowners, and commercial properties alike…

Read the full article at Northbay Biz.

Northbay Biz



Canopy receives prestigious Water Conservation Award using DriWater


Canopy – A non-profit organization that promotes tree planting and care in Palo Alto, East Palo Alto and neighboring communities, Canopy selects drought-tolerant species that require no irrigation after a three-year establishment period. Their East Palo Alto Tree Initiative planted 1,000 trees in East Palo Alto, adding 20% to the City’s street tree urban forest. Their “Healthy Trees, Healthy Kids!” initiative planted 1,000 trees at local schools over the past three years. Canopy engages more than 1,500 volunteers each year, stressing water conservation at all stages of urban forestry: landscape design, species selection, irrigation choices and tree care. Their programs ensure that urban trees continue to provide water-related benefits, such as saving water as their shade slows evaporation from landscaped areas, diffusing rainfall, reducing runoff, recharging groundwater and preventing harmful herbicides and fertilizers from entering waterways. A recent Canopy innovation includes using DriWater gel that delivers water to young trees at one-tenth the amount supplied by conventional irrigation. Canopy also successfully advocated for improving recycled water quality from the local wastewater treatment facility to reduce salinity to levels suitable for the irrigation of most landscape trees.

Download the full news release here

FWS Planting: Elkhorn Slough, Watsonville, CA

These are photos from a project at Elkhorn Slough, Watsonville, CA.  DriWater worked with Fish and Wildlife Service to add DriWater to oak trees planted a week earlier.  The FSW is seeing a bigger need for DriWater due to the California drought.


photo-2 photo-1-(1)

Upper Sand Creek Basin: Giving the Natives a Chance

photo-1The Contra Costa County Flood Control and Water Conservation District and the Friends of Marsh Creek Watershed need your help to bring the native plants home to the Upper Sand Creek Basin. Join us on March 8th from 9:00 to 12:00 to plant native trees and shrubs. The ribbon cutting ceremony beings at 10:00 and will be attended by Contra Costa County Supervisor Mary Nejedly Piepho, and representatives from the cities of Antioch, Oakley, and Brentwood.

The festivities will include:

  • The placement of a time capsule to commemorate the completion of the basin,
  • Tours to familiarize members of the community with the features of the basin,
  • The planting of native plants in the basin.

With community help we will enhance the natural setting of the 10 acres of restored wetlands with plants that were gathered from the site prior to construction and propagated in the District’s Volunteer Restoration Nursery. Over the past two years district volunteers have salvaged seed and plant materials from the project site for this nursery effort.

These species include valley oak, blue oak, California sagebrush, California rose, California mugwort, elderberry, willow, California buckeye, and cottonwood. There are over 400 native plants ready to go back to their home. In addition to the plants, thousands of acorns and California buckeye seeds have been collected and are ready to be planted. Community members are invited to join us and help return these native plants to their home.

The District is committed to providing community flood protection facilities while protecting environmental resources. We look forward to joining with the community in this important restoration effort.


Download PDF Flyer

DriWater Drought Relief


Alternative watering methods may increase in importance as the California drought continues and the push to conserve grows.

Gov. Jerry Brown declared a statewide drought emergency Jan. 17 after three consecutive dry years, calling 2013 the driest year in California history. In Sonoma County, 7.67 inches of rain fell in 2013, marking 20 percent of the area’s average rainfall, and reservoirs across the state, including Sonoma County Water Agency-managed Lake Mendocino, are critically low…

Read Full Article

Bob Tanem Loves DriWater

Bob Tanem, the World’s Happiest Gardner, welcomed Joe Paternoster from DriWater to his radio show on KSFO 560 AM Sunday morning. Bob was sure happy that he ran into DriWater’s exhibit booth at the Garden Writers conference in Tuscan, AZ. Bob had used DriWater many times in the past and wanted to see what was new.

Bobby and Joe discussed different uses of the technology and some worldwide projects where DriWater is being used to water trees.  Whether you are going on vacation and need someone to water your plants or establishing native trees in deserts to stabilize soils, DriWater’s slow release water is the perfect product for the job.

DriWater has been working with non profits to establish street trees in urban areas.  These projects are valuable to our communities and DriWater is ideal for these plantings. Providing water and nutrients during the initial establishment phase will ensure healthy trees for years to come.

Bob and Joe also discussed how DriWater is great for watering your Poinsettias during the holiday season. If you put two gel pacs on your poinsettia at Thanksgiving, your plant will be watered until Christmas. No more leaking, watering spills, wilting Poinsettias and then having to replace it before your holdiay guests arrive. It’s very convenient and easy to use.

Download the Radio Show

CNN Reports on DRiWATER

DRiWATER, manufacturer of time-release water and pioneering water conservation technology, today announced that the San Francisco bureau of CNN has completed the filming of a story on the fast growing environmental company that will air beginning this Friday July, 2nd.

On Tuesday June 29th, the CNN crew met with DRiWATER executives at their manufacturing facility in Petaluma, CA. Interviews were conducted with President & CEO, Joseph Paternoster, and Director of Research & Development, Harold Jensen. The crew then filmed the production line inside the factory and a showcase DRiWATER garden nearby.

The CNN crew then continued into Santa Rosa, CA, where they interviewed Daniel Neff, Santa Rosa City Parks Superintendent. The interview site was at an adopt-a-median location where the city is using DRiWATER to establish oak trees in a highway median. The final portion of the report took place at a vineyard in Sonoma, CA where Buchanan Ranch Management was installing several thousand quarts of DRiWATER. CNN interviewed James Walker, the vineyard manager and filmed workers using DRiWATER.

The CNN report is part of swelling national and international media interest that includes a recent PBS segment aired on The California Heartland program. DRiWATER was also the focus of a segment on ARTE, a widely viewed European station, which generated interest from Germany, France, Holland, and Belgium.

© 2012 DRiWATER | 1042 Hopper Avenue | Santa Rosa, CA | U.S.A 95403 | (707) 588-1444 | Contact